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David A. Aaker

Active 1969–2013

34
Papers
35,237
Citations
33
h-index
34
i10-index

Citations

Citations per year for David A. Aaker1958: 1 citations1971: 1 citations1976: 5 citations1977: 2 citations1978: 4 citations1979: 3 citations1980: 8 citations1981: 11 citations1982: 6 citations1983: 7 citations1984: 10 citations1985: 11 citations1986: 10 citations1987: 19 citations1988: 28 citations1989: 19 citations1990: 29 citations1991: 20 citations1992: 30 citations1993: 50 citations1994: 55 citations1995: 51 citations1996: 52 citations1997: 49 citations1998: 71 citations1999: 85 citations2000: 85 citations2001: 98 citations2002: 107 citations2003: 131 citations2004: 135 citations2005: 146 citations2006: 148 citations2007: 159 citations2008: 142 citations2009: 123 citations2010: 168 citations2011: 174 citations2012: 133 citations2013: 134 citations2014: 130 citations2015: 127 citations2016: 103 citations2017: 81 citations2018: 94 citations2019: 126 citations2020: 91 citations2021: 92 citations2022: 47 citations2023: 32 citations2024: 42 citations2025: 20 citations2026: 1 citations1959–1970: no citations, so these years are not shown1972–1975: no citations, so these years are not shown

Citation sources

Countries

World map of the countries and regions citing this authorUnited States: 1,184 citing papers, 35.8% of this breakdownUnited Kingdom: 264 citing papers, 8% of this breakdownAustralia: 171 citing papers, 5.2% of this breakdownTaiwan: 158 citing papers, 4.8% of this breakdownCanada: 135 citing papers, 4.1% of this breakdownChina: 115 citing papers, 3.5% of this breakdownGermany: 100 citing papers, 3% of this breakdownSpain: 91 citing papers, 2.7% of this breakdownIndia: 75 citing papers, 2.3% of this breakdownNetherlands: 75 citing papers, 2.3% of this breakdownSouth Korea: 74 citing papers, 2.2% of this breakdownFrance: 55 citing papers, 1.6% of this breakdown
0%35.8%Other 24.5%

Institutions

Fields

  • Business, Management and Accounting49.2%
  • Social Sciences17.8%
  • Psychology6.6%
  • Decision Sciences5.7%
  • Neuroscience5.5%
  • Computer Science5.4%
  • Other9.8%

Topics

  • Consumer Behavior in Brand Consumption and Identification12.6%
  • Digital Marketing and Social Media10.3%
  • Customer Service Quality and Loyalty7%
  • Technology Adoption and User Behaviour3.9%
  • Consumer Market Behavior and Pricing3.6%
  • Consumer Retail Behavior Studies2.5%
  • Other60.1%

Coauthors

All papers

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  1. Measuring Brand Equity Across Products and Markets

    Authors: David A. Aaker - California Management Review 1996 cited by 3,541

  2. Managing Brand Equity: Capitalizing on the Value of a Brand Name

    Authors: Daniel C. Smith, David A. Aaker - Journal of Marketing 1992 cited by 2,474

  3. Warmth in Advertising: Measurement, Impact, and Sequence Effects

    Authors: David A. Aaker, Douglas M. Stayman, Michael R. Hagerty - Journal of Consumer Research 1986 cited by 544

  4. Leveraging the Corporate Brand

    Authors: David A. Aaker - California Management Review 2004 cited by 530

  5. Managing brand equity : capitalizing on the value of a brand name.

    Authors: David A. Aaker - 1991 cited by 3,561

  6. Consumer Evaluations of Brand Extensions

    Authors: David A. Aaker, Kevin Lane Keller - Journal of Marketing 1990 cited by 2,475

  7. The Value of Brand Equity

    Authors: David A. Aaker - Journal of Business Strategy 1992 cited by 720

  8. The Effects of Sequential Introduction of Brand Extensions

    Authors: Kevin Lane Keller, David A. Aaker - Journal of Marketing Research 1992 cited by 1,172

  9. The Financial Information Content of Perceived Quality

    Authors: David A. Aaker, Robert Jacobson - Journal of Marketing Research 1994 cited by 731

  10. Causes of Irritation in Advertising

    Authors: David A. Aaker, Donald E. Bruzzone - Journal of Marketing 1985 cited by 329

  11. The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge

    Authors: David A. Aaker, Erich A. Joachimsthaler - California Management Review 2000 cited by 325

  12. Innovation: Brand it or Lose it

    Authors: David A. Aaker - California Management Review 2007 cited by 201

  13. Design and Analysis: A Researcher's Handbook

    Authors: David A. Aaker, Geoffrey Keppel - Journal of Marketing Research 1976 cited by 2,036

  14. Managing Assets and Skills: The Key to a Sustainable Competitive Advantage

    Authors: David A. Aaker - California Management Review 1989 cited by 576

  15. The Value Relevance of Brand Attitude in High-Technology Markets

    Authors: David A. Aaker, Robert Jacobson - Journal of Marketing Research 2001 cited by 367

  16. Brand Equity and Advertising: Advertising's Role in Building Strong Brands

    Authors: Paul M. Herr, David A. Aaker, Alexander L. Biel - Journal of Marketing Research 1994 cited by 316

  17. Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

    Authors: David A. Aaker - 2004 cited by 302

  18. Is Market Share all that It's Cracked up to Be?

    Authors: Robert Jacobson, David A. Aaker - Journal of Marketing 1985 cited by 264

  19. The Brand Personality Component of Brand Goodwill: Some Antecedents and Consequences

    Authors: David A. Aaker, Alexander L. Biel - 2013 cited by 256

  20. Mobility barriers and strategic groups

    Authors: Briance Mascarenhas, David A. Aaker - Strategic Management Journal 1989 cited by 214

  21. Measuring Audience Perceptions of Commercials and Relating Them to Ad Impact

    Authors: David A. Aaker, Douglas M. Stayman - Journal of Advertising Research 1990 cited by 212

  22. Building Strong Brands

    Authors: David A. Aaker - 1995 cited by 3,721

  23. Marketing Research

    Authors: David A. Aaker, V. Kumar, George S. Day, David J. Luck - 1970 cited by 3,564

  24. Managing Brand Equity

    Authors: David A. Aaker - 1991 cited by 3,256