Dwayne D. Gremler
Active 1994–2021
- 15
- Papers
- 18,603
- Citations
- 15
- h-index
- 15
- i10-index
Citations
Citation sources
Countries
Institutions
Fields
- Social Sciences50.4%
- Business, Management and Accounting30.7%
- Computer Science7.6%
- Decision Sciences4.7%
- Psychology2.4%
- Health Professions1.4%
- Other2.8%
Topics
- Digital Marketing and Social Media20.7%
- Customer Service Quality and Loyalty12%
- Technology Adoption and User Behaviour10.6%
- Consumer Behavior in Brand Consumption and Identification7.7%
- Consumer Retail Behavior Studies3.7%
- Digital Communication and Language3.2%
- Other42.1%
Coauthors
All papers
- Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?
Authors: Thorsten Hennig‐Thurau, Kevin P. Gwinner, Gianfranco Walsh, Dwayne D. Gremler - Journal of Interactive Marketing 2004 cited by 5,779
- Customer-Employee Rapport in Service Relationships
Authors: Dwayne D. Gremler, Kevin P. Gwinner - Journal of Service Research 2000 cited by 1,147
- Understanding Relationship Marketing Outcomes
Authors: Thorsten Hennig‐Thurau, Kevin P. Gwinner, Dwayne D. Gremler - Journal of Service Research 2002 cited by 2,267
- Rapport-Building Behaviors Used by Retail Employees
Authors: Dwayne D. Gremler, Kevin P. Gwinner - Journal of Retailing 2008 cited by 399
- The Critical Incident Technique in Service Research
Authors: Dwayne D. Gremler - Journal of Service Research 2004 cited by 1,047
- Online reviews generated through product testing: can more favorable reviews be enticed with free products?
Authors: Ina Garnefeld, Tabea Krah, Eva Böhm, Dwayne D. Gremler - Journal of the Academy of Marketing Science 2021 cited by 23
- Relational Benefits in Services Industries: The Customer's Perspective
Authors: Kevin P. Gwinner, Dwayne D. Gremler, M. J. Bitner - Journal of the Academy of Marketing Science 1998 cited by 2,348
- Services Marketing: Integrating Customer Focus Across the Firm
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 1996 cited by 3,065
- Generating positive word‐of‐mouth communication through customer‐employee relationships
Authors: Dwayne D. Gremler, Kevin P. Gwinner, Stephen Brown - International Journal of Service Industry Management 2001 cited by 501
- The loyalty ripple effect
Authors: Dwayne D. Gremler, Stephen Brown - International Journal of Service Industry Management 1999 cited by 271
- Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships
Authors: Thorsten Hennig‐Thurau, Markus Groth, Michael Paul, Dwayne D. Gremler - Journal of Marketing 2006 cited by 735
- Services Marketing Strategy
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - Wiley International Encyclopedia of Marketing 2010 cited by 251
- Service value revisited: Specifying a higher-order, formative measure
Authors: David Martín, Dwayne D. Gremler, Judith H. Washburn, Gabriel Cepeda‐Carrión - Journal of Business Research 2008 cited by 354
- The Internal Service Encounter
Authors: Dwayne D. Gremler, Mary Jo Bitner, Kenneth R. Evans - International Journal of Service Industry Management 1994 cited by 212
- Services marketing. 3rd. ed.
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 2002 cited by 204
All 15 papers shown.
