Hans Baumgartner
Active 1992–2021
- 27
- Papers
- 18,557
- Citations
- 26
- h-index
- 27
- i10-index
Citations
Citation sources
Countries
Institutions
Fields
- Business, Management and Accounting29.6%
- Social Sciences18%
- Decision Sciences14.4%
- Psychology12.3%
- Computer Science8.9%
- Medicine3.3%
- Other13.5%
Topics
- Digital Marketing and Social Media7.1%
- Technology Adoption and User Behaviour6.7%
- Customer Service Quality and Loyalty6.2%
- Consumer Behavior in Brand Consumption and Identification5.7%
- Consumer Retail Behavior Studies2.8%
- Psychometric Methodologies and Testing1.5%
- Other70%
Coauthors
- Jan-Benedict E.M. Steenkamp6
- Rik Pieters5
- Bert Weijters4
- Christian Homburg2
- J.B.E.M. Steenkamp2
- Martijn G. de Jong2
- Mita Sujan2
- Richard P. Bagozzi2
- Dan Padgett1
- Diane M. Phillips1
- Doug K. Allen1
- James R. Bettman1
- Jean‐Paul Fox1
- John Hulland1
- Joseph A. Cote1
- Keith Marion Smith1
- Niels Schillewaert1
- Rajdeep Grewal1
- Stefano Puntoni1
- Sunghwan Yi1
- Youjae Yi1
All papers
- Marketing survey research best practices: evidence and recommendations from a review of JAMS articles
Authors: John Hulland, Hans Baumgartner, Keith Marion Smith - Journal of the Academy of Marketing Science 2017 cited by 1,027
- Applications of structural equation modeling in marketing and consumer research: A review
Authors: Hans Baumgartner, Christian Homburg - International Journal of Research in Marketing 1996 cited by 2,515
- Assessing Measurement Invariance in Cross‐National Consumer Research
Authors: Jan‐Benedict E.M. Steenkamp, Hans Baumgartner - Journal of Consumer Research 1998 cited by 4,714
- The biasing effect of common method variance: some clarifications
Authors: Hans Baumgartner, Bert Weijters, Rik Pieters - Journal of the Academy of Marketing Science 2021 cited by 282
- Response Styles in Marketing Research: A Cross-National Investigation
Authors: Hans Baumgartner, Jan-Benedict E.M. Steenkamp - Journal of Marketing Research 2001 cited by 1,244
- Misresponse to Reversed and Negated Items in Surveys: A Review
Authors: Bert Weijters, Hans Baumgartner - Journal of Marketing Research 2012 cited by 395
- Multicollinearity and Measurement Error in Structural Equation Models: Implications for Theory Testing
Authors: Rajdeep Grewal, Joseph A. Cote, Hans Baumgartner - Marketing Science 2004 cited by 1,208
- Reversed item bias: An integrative model.
Authors: Bert Weijters, Hans Baumgartner, Niels Schillewaert - Psychological Methods 2013 cited by 376
- The Role of Optimum Stimulation Level in Exploratory Consumer Behavior
Authors: Jan‐Benedict E.M. Steenkamp, Hans Baumgartner - Journal of Consumer Research 1992 cited by 713
- Future‐oriented emotions: conceptualization and behavioral effects
Authors: Hans Baumgartner, Rik Pieters, Richard P. Bagozzi - European Journal of Social Psychology 2007 cited by 425
- Coping With Negative Emotions in Purchase‐Related Situations
Authors: Sunghwan Yi, Hans Baumgartner - Journal of Consumer Psychology 2004 cited by 390
- Socially Desirable Response Tendencies in Survey Research
Authors: Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, Hans Baumgartner - Journal of Marketing Research 2010 cited by 432
- Patterns of Affective Reactions to Advertisements: The Integration of Moment-to-Moment Responses into Overall Judgments
Authors: Hans Baumgartner, Mita Sujan, Dan Padgett - Journal of Marketing Research 1997 cited by 265
- The Structural Influence of Marketing Journals: A Citation Analysis of the Discipline and its Subareas over Time
Authors: Hans Baumgartner, Rik Pieters - Journal of Marketing 2003 cited by 504
- Exploratory consumer buying behavior: Conceptualization and measurement
Authors: Hans Baumgartner, Jan-Benedict E.M. Steenkamp - International Journal of Research in Marketing 1996 cited by 585
- A means-end chain approach to consumer goal structures
Authors: Rik Pieters, Hans Baumgartner, Doug K. Allen - International Journal of Research in Marketing 1995 cited by 503
- On the use of structural equation models for marketing modeling
Authors: Jan-Benedict E.M. Steenkamp, Hans Baumgartner - International Journal of Research in Marketing 2000 cited by 446
- Development and cross-cultural validation of a short form of CSI as a measure of optimum stimulation level
Authors: J.B.E.M. Steenkamp, Hans Baumgartner - International Journal of Research in Marketing 1995 cited by 245
- The Role of Consumption Emotions in the Satisfaction Response
Authors: Diane M. Phillips, Hans Baumgartner - Journal of Consumer Psychology 2002 cited by 412
- Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation
Authors: Martijn G. de Jong, J.B.E.M. Steenkamp, Jean‐Paul Fox, Hans Baumgartner - Journal of Marketing Research 2008 cited by 270
- Beurteilung von Kausalmodellen. Bestandsaufnahme und Anwendungsempfehlungen
Authors: Christian Homburg, Hans Baumgartner - Marketing ZFP 1995 cited by 265
- State versus Action Orientation and the Theory of Reasoned Action: An Application to Coupon Usage
Authors: Richard P. Bagozzi, Hans Baumgartner, Youjae Yi - Journal of Consumer Research 1992 cited by 441
- Remembrance of Things Past: Music, Autobiographical Memory, and Emotion
Authors: Hans Baumgartner - ACR North American Advances 1992 cited by 203
- Methodological Issues in Cross-Linguistic and Multilingual Advertising Research
Authors: Bert Weijters, Stefano Puntoni, Hans Baumgartner - Journal of Advertising 2017 cited by 23
