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Martin Fishbein

Active 1962–2020

76
Papers
112,266
Citations
69
h-index
75
i10-index

Citations

Citations per year for Martin Fishbein1967: 1 citations1968: 4 citations1969: 10 citations1970: 4 citations1971: 12 citations1972: 27 citations1973: 10 citations1974: 31 citations1975: 25 citations1976: 20 citations1977: 32 citations1978: 30 citations1979: 48 citations1980: 51 citations1981: 55 citations1982: 58 citations1983: 60 citations1984: 61 citations1985: 75 citations1986: 74 citations1987: 78 citations1988: 86 citations1989: 87 citations1990: 109 citations1991: 103 citations1992: 165 citations1993: 125 citations1994: 108 citations1995: 196 citations1996: 176 citations1997: 181 citations1998: 230 citations1999: 261 citations2000: 283 citations2001: 341 citations2002: 404 citations2003: 515 citations2004: 523 citations2005: 557 citations2006: 642 citations2007: 663 citations2008: 758 citations2009: 784 citations2010: 898 citations2011: 913 citations2012: 856 citations2013: 949 citations2014: 980 citations2015: 980 citations2016: 890 citations2017: 812 citations2018: 780 citations2019: 1,232 citations2020: 1,309 citations2021: 1,057 citations2022: 898 citations2023: 668 citations2024: 709 citations2025: 339 citations2026: 19 citations

Citation sources

Countries

World map of the countries and regions citing this authorUnited States: 6,831 citing papers, 30.3% of this breakdownUnited Kingdom: 1,514 citing papers, 6.7% of this breakdownChina: 1,079 citing papers, 4.8% of this breakdownAustralia: 1,001 citing papers, 4.4% of this breakdownGermany: 889 citing papers, 3.9% of this breakdownTaiwan: 887 citing papers, 3.9% of this breakdownCanada: 857 citing papers, 3.8% of this breakdownNetherlands: 728 citing papers, 3.2% of this breakdownSouth Korea: 646 citing papers, 2.9% of this breakdownMalaysia: 489 citing papers, 2.2% of this breakdownSpain: 453 citing papers, 2% of this breakdownIndia: 444 citing papers, 2% of this breakdown
0%30.3%Other 29.9%

Institutions

Fields

  • Decision Sciences23.6%
  • Social Sciences21.8%
  • Psychology10.5%
  • Business, Management and Accounting10.4%
  • Computer Science9%
  • Medicine8.8%
  • Other15.9%

Topics

  • Technology Adoption and User Behaviour11.5%
  • Digital Marketing and Social Media7.2%
  • Customer Service Quality and Loyalty2.9%
  • Behavioral Health and Interventions2.9%
  • Knowledge Management and Sharing2.7%
  • Impact of Technology on Adolescents1.8%
  • Other71%

Coauthors

All papers

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  1. Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research

    Authors: Martin Fishbein, Icek Ajzen - 1975 cited by 36,698

  2. Understanding Attitudes and Predicting Social Behavior

    Authors: Icek Ajzen, Martin Fishbein - 1980 cited by 26,062

  3. Attitude-behavior relations: A theoretical analysis and review of empirical research.

    Authors: Icek Ajzen, Martin Fishbein - Psychological Bulletin 1977 cited by 7,247

  4. Predicting and Changing Behavior

    Authors: Martin Fishbein, Icek Ajzen - Psychology Press eBooks 2011 cited by 2,585

  5. Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research.

    Authors: Richard J. Hill, Martin Fishbein, Icek Ajzen - Contemporary Sociology A Journal of Reviews 1977 cited by 2,407

  6. Predicting and Changing Behavior: The Reasoned Action Approach

    Authors: Martin Fishbein, Icek Ajzen - 2009 cited by 5,877

  7. A Bayesian analysis of attribution processes.

    Authors: Icek Ajzen, Martin Fishbein - Psychological Bulletin 1975 cited by 1,455

  8. Attitudes and the Attitude-Behavior Relation: Reasoned and Automatic Processes

    Authors: Icek Ajzen, Martin Fishbein - European Review of Social Psychology 2000 cited by 1,923

  9. Understanding tailoring in communicating about health

    Authors: Robert P. Hawkins, Matthew W. Kreuter, Ken Resnicow, Martin Fishbein, Arie Dijkstra - Health Education Research 2008 cited by 948

  10. A theory of reasoned action: some applications and implications.

    Authors: Martin Fishbein - 1980 cited by 1,358

  11. An Investigation of the Relationships between Beliefs about an Object and the Attitude toward that Object

    Authors: Martin Fishbein - Human Relations 1963 cited by 1,636

  12. The prediction of behavior from attitudinal and normative variables

    Authors: Icek Ajzen, Martin Fishbein - Journal of Experimental Social Psychology 1970 cited by 870

  13. The Role of Theory in Developing Effective Health Communications

    Authors: Martin Fishbein, Joseph N. Cappella - Journal of Communication 2006 cited by 868

  14. Using Theory to Design Effective Health Behavior Interventions

    Authors: Martin Fishbein, Marco Yzer - Communication Theory 2003 cited by 1,032

  15. A Reasoned Action Approach to Health Promotion

    Authors: Martin Fishbein - Medical Decision Making 2008 cited by 676

  16. Attitudes and normative beliefs as factors influencing behavioral intentions.

    Authors: Icek Ajzen, Martin Fishbein - Journal of Personality and Social Psychology 1972 cited by 503

  17. Cancer Information Scanning and Seeking in the General Population

    Authors: Bridget Kelly, Robert Hornik, Anca Romantan, J. Sanford Schwartz, Katrina Armstrong, Angela DeMichele, Martin Fishbein, Stacy W. Gray, Shawnika J. Hull, Annice Kim, Rebekah H. Nagler, Jeff Niederdeppe, A. Susana Ramírez, Aaron Smith–McLallen, Norman C. H. Wong - Journal of Health Communication 2010 cited by 216

  18. Predictors of Multitasking with Media: Media Factors and Audience Factors

    Authors: Se‐Hoon Jeong, Martin Fishbein - Media Psychology 2007 cited by 266

  19. Attitudes towards objects as predictors of single and multiple behavioral criteria.

    Authors: Martin Fishbein, Icek Ajzen - Psychological Review 1974 cited by 1,338

  20. Readings in Attitude Theory and Measurement

    Authors: Marie Jahoda, Martin Fishbein - British Journal of Sociology 1968 cited by 2,147

  21. Theories of reasoned action and planned behavior as models of condom use: A meta-analysis.

    Authors: Dolores Albarracín, Blair T. Johnson, Martin Fishbein, Paige Muellerleile - Psychological Bulletin 2001 cited by 1,763

  22. The role of theory in HIV prevention

    Authors: Martin Fishbein - AIDS Care 2000 cited by 962

  23. Scaling and Testing Multiplicative Combinations in the Expectancy–Value Model of Attitudes

    Authors: Icek Ajzen, Martin Fishbein - Journal of Applied Social Psychology 2008 cited by 245

  24. Alternatives to the Randomized Controlled Trial

    Authors: Stephen G. West, Naihua Duan, Willo Pequegnat, Paul Gaist, Don C. Des Jarlais, David R. Holtgräve, José Szapocznik, Martin Fishbein, Bruce D. Rapkin, Michael C. Clatts, Patricia Dolan Mullen - American Journal of Public Health 2008 cited by 399