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Paul E. Green

Active 1966–2009

47
Papers
20,369
Citations
35
h-index
45
i10-index

Citations

Citations per year for Paul E. Green1965: 1 citations1967: 1 citations1969: 1 citations1970: 2 citations1971: 6 citations1972: 6 citations1973: 1 citations1974: 9 citations1975: 7 citations1976: 13 citations1977: 12 citations1978: 23 citations1979: 15 citations1980: 19 citations1981: 20 citations1982: 28 citations1983: 41 citations1984: 19 citations1985: 24 citations1986: 19 citations1987: 30 citations1988: 41 citations1989: 30 citations1990: 34 citations1991: 33 citations1992: 29 citations1993: 93 citations1994: 62 citations1995: 60 citations1996: 67 citations1997: 51 citations1998: 81 citations1999: 57 citations2000: 82 citations2001: 140 citations2002: 133 citations2003: 118 citations2004: 105 citations2005: 105 citations2006: 118 citations2007: 136 citations2008: 161 citations2009: 142 citations2010: 153 citations2011: 145 citations2012: 144 citations2013: 151 citations2014: 122 citations2015: 114 citations2016: 115 citations2017: 100 citations2018: 80 citations2019: 130 citations2020: 94 citations2021: 99 citations2022: 71 citations2023: 49 citations2024: 50 citations2025: 34 citations2026: 10 citations1966: no citations, so this year is not shown1968: no citations, so this year is not shown

Citation sources

Countries

World map of the countries and regions citing this authorUnited States: 1,357 citing papers, 35.7% of this breakdownGermany: 277 citing papers, 7.3% of this breakdownUnited Kingdom: 247 citing papers, 6.5% of this breakdownChina: 180 citing papers, 4.7% of this breakdownCanada: 177 citing papers, 4.7% of this breakdownAustralia: 135 citing papers, 3.6% of this breakdownNetherlands: 121 citing papers, 3.2% of this breakdownSouth Korea: 114 citing papers, 3% of this breakdownFrance: 99 citing papers, 2.6% of this breakdownItaly: 85 citing papers, 2.2% of this breakdownSpain: 74 citing papers, 2% of this breakdownIndia: 65 citing papers, 1.7% of this breakdown
0%35.7%Other 22.8%

Institutions

Fields

  • Business, Management and Accounting19.3%
  • Computer Science18.4%
  • Decision Sciences8.3%
  • Economics, Econometrics and Finance8.2%
  • Medicine7.4%
  • Psychology6.8%
  • Other31.6%

Topics

  • Consumer Market Behavior and Pricing4.3%
  • Economic and Environmental Valuation4%
  • Customer Service Quality and Loyalty2.1%
  • Digital Marketing and Social Media1.6%
  • Technology Adoption and User Behaviour1.5%
  • Advanced Clustering Algorithms Research1.5%
  • Other85%

Coauthors

All papers

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  1. Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice

    Authors: Paul E. Green, V. Srinivasan - Journal of Marketing 1990 cited by 2,484

  2. Conjoint Analysis in Consumer Research: Issues and Outlook

    Authors: Paul E. Green, V. Srinivasan - Journal of Consumer Research 1978 cited by 3,197

  3. K-modes Clustering

    Authors: Anil Chaturvedi, Paul E. Green, J. Douglas Caroll - Journal of Classification, J. Classif. 2001 cited by 286

  4. Conjoint Measurement- for Quantifying Judgmental Data

    Authors: Paul E. Green, Vithala R. Rao - Journal of Marketing Research 1971 cited by 1,186

  5. Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs

    Authors: Peter Lenk, Wayne S. DeSarbo, Paul E. Green, Martin R. Young - Marketing Science 1996 cited by 549

  6. Models and Heuristics for Product Line Selection

    Authors: Paul E. Green, Abba Μ. Krieger - Marketing Science 1985 cited by 337

  7. Statistical Principles in Experimental Design

    Authors: Paul E. Green, B. J. WINER, Donald R. Brown, Kenneth M. Michels - Journal of Marketing Research 1992 cited by 4,375

  8. Psychometric Methods in Marketing Research: Part I, Conjoint Analysis

    Authors: J. Douglas Carroll, Paul E. Green - Journal of Marketing Research 1995 cited by 258

  9. Thirty Years of Conjoint Analysis: Reflections and Prospects

    Authors: Paul E. Green, Abba M. Krieger, Yoram Wind - INFORMS Journal on Applied Analytics, Interfaces 2001 cited by 766

  10. On the Design of Choice Experiments Involving Multifactor Alternatives

    Authors: Paul E. Green - Journal of Consumer Research 1974 cited by 426

  11. A Model for the Analysis of Asymmetric Data in Marketing Research

    Authors: Richard A. Harshman, Paul E. Green, Yoram Wind, Margaret E. Lundy - Marketing Science 1982 cited by 140

  12. Crash involvement rates by driver gender and the role of average annual mileage

    Authors: D L Massie, Paul E. Green, Kenneth L. Campbell - Accident Analysis & Prevention 1997 cited by 136

  13. A preliminary study of optimal variable weighting in k-means clustering

    Authors: Paul E. Green, Jonathan Kim, Frank J. Carmone - Journal of Classification 1990 cited by 68

  14. Analyzing multivariate data

    Authors: Paul E. Green, J. Douglas Carroll - Medical Entomology and Zoology 1978 cited by 1,534

  15. Research for Marketing Decisions

    Authors: Russell W. Belk, Paul E. Green, Donald S. Tull - Journal of Marketing Research 1978 cited by 611

  16. Segmenting Markets with Conjoint Analysis

    Authors: Paul E. Green, Abba Μ. Krieger - Journal of Marketing 1991 cited by 428

  17. A General Approach to Product Design Optimization via Conjoint Analysis

    Authors: Paul E. Green, J. Douglas Carroll, Stephen M. Goldberg - Journal of Marketing 1981 cited by 327

  18. Research for Marketing Decisions

    Authors: Bruce L. Stern, Paul E. Green, Donald S. Tull, Gerald Albaum - Journal of Marketing Research 1989 cited by 309

  19. Multidimensional scaling and related techniques in marketing analysis

    Authors: Frank J. Carmone, Paul E. Green - Allyn and Bacon eBooks 2009 cited by 283

  20. Hybrid Models for Conjoint Analysis: An Expository Review

    Authors: Paul E. Green - Journal of Marketing Research 1984 cited by 282

  21. Multiattribute decisions in marketing : a measurement approach

    Authors: Paul E. Green, Yoram Wind - Dryden Press eBooks 1973 cited by 267

  22. Courtyard by Marriott: Designing a Hotel Facility with Consumer-Based Marketing Models

    Authors: Jerry Wind, Paul E. Green, Douglas K. Shifflet, Marsha Scarbrough - INFORMS Journal on Applied Analytics 1989 cited by 249

  23. Research for Marketing Decisions

    Authors: Seymour Banks, Paul E. Green, Donald S. Tull - Journal of Marketing 1975 cited by 223

  24. Rating Scales and Information Recovery—How Many Scales and Response Categories to Use?

    Authors: Paul E. Green, Vithala R. Rao - Journal of Marketing 1970 cited by 222