How to Conduct Your Own Survey

Authors: Seymour Sudman, Priscilla Salant, Don A. Dillman - Journal of Marketing Research 1996 cited by 1,943

Practical Surveys. Cornerstones of a Quality Survey. Deciding What Information You Need. Choosing a Survey Method. When and How to Select a Sample. Writing Good Questions. Questionnaire Design. Setting Your Survey in Motion and Getting It Done. From Questionnaires to Survey Results. Reporting Survey Results. Advice, Resources, and Maintaining Perspective. References. Index.