An introduction to survey research, polling, and data analysis
Introduction PART ONE: SURVEY DESIGN The Nature of Survey Research The Survey Process Sampling Procedures Questionnaire Construction The Data Collection Stage Coding Practices Designing a Survey PART TWO: DATA ANALYSIS The Process of Data Analysis Single-Variable Statistics Statistical Inference for Means Two-Variable Tables Measures of Association Control Tables Correlation and Regression PART THREE: SURVEY GUIDELINES Writing Survey Reports Evaluating Surveys The Ethics of Polls