THE KEY TO SUCCESS IN INNOVATION PART I: THE ART OF INTERESSEMENT

Authors: Madeleine Akrich, Michel Callon, Bruno Latour, Adrian Monaghan - International Journal of Innovation Management 2002 cited by 631

We all know of innovations which either made their creators a fortune or which led to their downfall. It is easy to retrospectively explain success as a stroke of genius or failure as a blatant mistake. Easy in retrospect…but what about innovation in the making? How does the innovator navigate the pitfalls which threaten him?