Ko de Ruyter
1993–2025 年に発表
- 70
- 論文数
- 21,336
- 被引用数
- 55
- h 指数
- 67
- i10 指数
被引用数
引用元
国・地域
機関
分野
- Social Sciences30.1%
- Business, Management and Accounting25.8%
- Computer Science20.8%
- Decision Sciences12.4%
- Psychology4.2%
- Arts and Humanities1.3%
- その他5.4%
トピック
- Digital Marketing and Social Media15%
- Technology Adoption and User Behaviour11.3%
- Customer Service Quality and Loyalty8.2%
- Consumer Retail Behavior Studies5.7%
- Consumer Behavior in Brand Consumption and Identification4.8%
- Virtual Reality Applications and Impacts3.5%
- その他51.5%
共著者
- Martin Wetzels24
- Debbie Keeling15
- Dominik Mahr15
- Jonas Heller12
- Mathew Chylinski11
- Tim Hilken11
- Ad de Jong6
- Stephan Ludwig6
- Dhruv Grewal5
- Josée Bloemer5
- Jos Lemmink4
- Richard A. Feinberg4
- Marcel van Birgelen3
- Tom van Laer3
- Bhuminan Piyathasanan2
- Caroline Wiertz2
- Cherie Keen2
- Christine Mathies2
- Elisabeth Brüggen2
- Elisabeth Deutskens2
- Elizabeth Aguirre2
- Francisco Villarroel Ordenes2
- M.H.L. Kleijnen2
- Mike Friedman2
全論文
- Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
著者: Tim Hilken, Ko de Ruyter, Mathew Chylinski, Dominik Mahr, Debbie Keeling - Journal of the Academy of Marketing Science 2017 被引用: 632
- AI-chatbots on the services frontline addressing the challenges and opportunities of agency
著者: Terrence Chong, Ting Yu, Debbie Keeling, Ko de Ruyter - Journal of Retailing and Consumer Services 2021 被引用: 230
- Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
著者: Elizabeth Aguirre, Dominik Mahr, Dhruv Grewal, Ko de Ruyter, Martin Wetzels - Journal of Retailing 2014 被引用: 765
- More than Words: The Influence of Affective Content and Linguistic Style Matches in Online Reviews on Conversion Rates
著者: Stephan Ludwig, Ko de Ruyter, Mike Friedman, Elisabeth Brüggen, Martin Wetzels, Gerard A. Pfann - Journal of Marketing 2012 被引用: 728
- The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation
著者: Tom van Laer, Ko de Ruyter, Luca M. Visconti, Martin Wetzels - Journal of Consumer Research 2013 被引用: 1,079
- Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
著者: Jonas Heller, Mathew Chylinski, Ko de Ruyter, Dominik Mahr, Debbie Keeling - Journal of Retailing 2019 被引用: 291
- How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
著者: Tim Hilken, Mathew Chylinski, Debbie Keeling, Jonas Heller, Ko de Ruyter, Dominik Mahr - Psychology and Marketing 2021 被引用: 168
- Getting Smart
著者: Detelina Marinova, Ko de Ruyter, Ming‐Hui Huang, Matthew L. Meuter, Goutam Challagalla - Journal of Service Research 2016 被引用: 344
- The playground effect: How augmented reality drives creative customer engagement
著者: Alexander Jessen, Tim Hilken, Mathew Chylinski, Dominik Mahr, Jonas Heller, Debbie Keeling, Ko de Ruyter - Journal of Business Research 2020 被引用: 238
- Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing
著者: Jonas Heller, Mathew Chylinski, Ko de Ruyter, Dominik Mahr, Debbie Keeling - Journal of Retailing 2019 被引用: 241
- Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
著者: Francisco Villarroel Ordenes, Dhruv Grewal, Stephan Ludwig, Ko de Ruyter, Dominik Mahr, Martin Wetzels - Journal of Consumer Research 2018 被引用: 321
- Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience
著者: Mathew Chylinski, Jonas Heller, Tim Hilken, Debbie Keeling, Dominik Mahr, Ko de Ruyter - Australasian Marketing Journal (AMJ) 2020 被引用: 234
- An assessment of value creation in mobile service delivery and the moderating role of time consciousness
著者: Mirella Kleijnen, Ko de Ruyter, Martin Wetzels - Journal of Retailing 2006 被引用: 885
- Satisfaction with Online Commercial Group Chat: The Influence of Perceived Technology Attributes, Chat Group Characteristics, and Advisor Communication Style
著者: Willemijn van Dolen, Pratibha A. Dabholkar, Ko de Ruyter - Journal of Retailing 2007 被引用: 234
- What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership
著者: Amelia Carrozzi, Mathew Chylinski, Jonas Heller, Tim Hilken, Debbie Keeling, Ko de Ruyter - Journal of Interactive Marketing 2019 被引用: 125
- The future of digital technologies in marketing: A conceptual framework and an overview
著者: Kirk Plangger, Dhruv Grewal, Ko de Ruyter, Catherine E. Tucker - Journal of the Academy of Marketing Science 2022 被引用: 93
- Making omnichannel an augmented reality: the current and future state of the art
著者: Tim Hilken, Jonas Heller, Mathew Chylinski, Debbie Keeling, Dominik Mahr, Ko de Ruyter - Journal of Research in Interactive Marketing 2018 被引用: 255
- Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study
著者: Elisabeth Deutskens, Ko de Ruyter, Martin Wetzels, Paul Oosterveld - Marketing Letters 2004 被引用: 839
- Gamification and Mobile Marketing Effectiveness
著者: Charles F. Hofacker, Ko de Ruyter, Nicholas H. Lurie, Puneet Manchanda, Jeff Donaldson - Journal of Interactive Marketing 2016 被引用: 467
- Take Their Word for It: The Symbolic Role of Linguistic Style Matches in User Communities
著者: Stephan Ludwig, Ko de Ruyter, Dominik Mahr, Martin Wetzels, Elisabeth Brüggen, Tom De Ruyck - MIS Quarterly, MIS Q. 2014 被引用: 94
- Seeing with the Customer’s Eye: Exploring the Challenges and Opportunities of AR Advertising
著者: Ko de Ruyter, Jonas Heller, Tim Hilken, Mathew Chylinski, Debbie Keeling, Dominik Mahr - Journal of Advertising 2020 被引用: 81
- An interdisciplinary Co-authorship networking perspective on AR and human behavior: Taking stock and moving ahead
著者: Jonas Heller, Dominik Mahr, Ko de Ruyter, Eric Schaap, Tim Hilken, Debbie I. Keeling, Mathew B. Chylinski, Carlos Flavián, Timothy Jung, Philipp A. Rauschnabel - Computers in Human Behavior, Comput. Hum. Behav. 2023 被引用: 24
- What drives consumers to shop online? A literature review
著者: Toñita Perea y Monsuwé, Benedict G. C. Dellaert, Ko de Ruyter - International Journal of Service Industry Management 2004 被引用: 1,018
- Untangling a Web of Lies: Exploring Automated Detection of Deception in Computer-Mediated Communication
著者: Stephan Ludwig, Tom van Laer, Ko de Ruyter, Mike Friedman - Journal of Management Information Systems, J. Manag. Inf. Syst. 2016 被引用: 49
