Morris B. Holbrook
1978–2011 年に発表
- 49
- 論文数
- 36,374
- 被引用数
- 45
- h 指数
- 49
- i10 指数
被引用数
引用元
国・地域
機関
分野
- Business, Management and Accounting39.3%
- Social Sciences24.7%
- Decision Sciences10.7%
- Computer Science9.9%
- Psychology7.2%
- Neuroscience2.7%
- その他5.5%
トピック
- Digital Marketing and Social Media14%
- Consumer Behavior in Brand Consumption and Identification12.1%
- Customer Service Quality and Loyalty9.5%
- Technology Adoption and User Behaviour8.3%
- Consumer Retail Behavior Studies6%
- Service and Product Innovation1.7%
- その他48.4%
共著者
- Robert M. Schindler6
- Elizabeth C. Hirschman3
- Joel Huber3
- Punam Anand2
- Rajeev Batra2
- A. C. Chaudhuri1
- Alan Seigerman1
- Arjun Chaudhuri1
- Barbara B. Stern1
- Clifford J. Shultz1
- Debra L. Stephens1
- Donald R. Lehmann1
- Donna L. Hoffman1
- Eric Greenleaf1
- George M. Zinkhan1
- Irene Gil Saura1
- John O’Shaughnessy1
- Martina G. Gallarza1
- María Ángeles Iniesta Bonillo1
- Meryl P. Gardner1
- Michela Addis1
- Raquel Sánchez‐Fernández1
- Robert W. Chestnut1
- Stephen A. Bertges1
全論文
- The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
著者: Morris B. Holbrook, Elizabeth C. Hirschman - Journal of Consumer Research 1982 被引用: 7,997
- The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty
著者: Arjun Chaudhuri, Morris B. Holbrook - Journal of Marketing 2001 被引用: 6,497
- Assessing the Role of Emotions as Mediators of Consumer Responses to Advertising
著者: Morris B. Holbrook, Rajeev Batra - Journal of Consumer Research 1987 被引用: 1,610
- Consumer Value: A Framework for Analysis and Research
著者: Morris B. Holbrook - Medical Entomology and Zoology 1999 被引用: 1,540
- The role of emotion in advertising
著者: Morris B. Holbrook, John O’Shaughnessy - Psychology and Marketing 1984 被引用: 294
- Consumption experience, customer value, and subjective personal introspection: An illustrative photographic essay
著者: Morris B. Holbrook - Journal of Business Research 2006 被引用: 859
- The Nature of Customer Value: An Axiology of Services in the Consumption Experience
著者: Morris B. Holbrook - Service Quality: New Directions in Theory and Practice 1994 被引用: 1,316
- Hedonic Consumption: Emerging Concepts, Methods and Propositions
著者: Elizabeth C. Hirschman, Morris B. Holbrook - Journal of Marketing 1982 被引用: 4,461
- The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior
著者: William J. Havlena, Morris B. Holbrook - Journal of Consumer Research 1986 被引用: 773
- The value of value: Further excursions on the meaning and role of customer value
著者: Martina G. Gallarza, Irene Gil Saura, Morris B. Holbrook - Journal of Consumer Behaviour 2011 被引用: 434
- Bounded rationality: The adaptive toolbox
著者: Morris B. Holbrook - Psychology and Marketing 2002 被引用: 231
- On the conceptual link between mass customisation and experiential consumption: an explosion of subjectivity
著者: Michela Addis, Morris B. Holbrook - Journal of Consumer Behaviour 2001 被引用: 637
- The Conceptualisation and Measurement of Consumer Value in Services
著者: Raquel Sánchez‐Fernández, María Ángeles Iniesta Bonillo, Morris B. Holbrook - International Journal of Market Research 2009 被引用: 268
- Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
著者: Thomas J. Olney, Morris B. Holbrook, Rajeev Batra - Journal of Consumer Research 1991 被引用: 559
- Play as a Consumption Experience: The Roles of Emotions, Performance, and Personality in the Enjoyment of Games
著者: Morris B. Holbrook, Robert W. Chestnut, Terence A. Oliva, Eric Greenleaf - Journal of Consumer Research 1984 被引用: 554
- Complexity and Management: Fad or Radical Challenge to Systems Thinking?
著者: Morris B. Holbrook - Journal of Macromarketing 2002 被引用: 389
- The Millennial Consumer in the Texts of Our Times: Experience and Entertainment
著者: Morris B. Holbrook - Journal of Macromarketing 2000 被引用: 383
- Popular Appeal Versus Expert Judgments of Motion Pictures
著者: Morris B. Holbrook - Journal of Consumer Research 1999 被引用: 321
- Introduction to consumer value
著者: Morris B. Holbrook - Consumer Value 1999 被引用: 319
- The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis
著者: Punam Anand, Morris B. Holbrook, Debra L. Stephens - Journal of Consumer Research 1988 被引用: 206
- Separating Perceptual Dimensions from Affective Overtones: An Application to Consumer Aesthetics
著者: Morris B. Holbrook, Joel Huber - Journal of Consumer Research 1979 被引用: 77
- Some Exploratory Findings on the Development of Musical Tastes
著者: Morris B. Holbrook, Robert M. Schindler - Journal of Consumer Research 1989 被引用: 541
- Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affect
著者: A. C. Chaudhuri, Morris B. Holbrook - Journal of Brand Management 2002 被引用: 384
- Customer value and autoethnography: subjective personal introspection and the meanings of a photograph collection
著者: Morris B. Holbrook - Journal of Business Research 2003 被引用: 336
