Perceived Information Quality in Data Exchanges: Effects on Risk, Trust, and Intention to Use

著者: Andreas I. Nicolaou, D. Harrison McKnight - Information Systems Research 2006 被引用: 680

This study examines the role of information quality in the success of initial phase interorganizational data exchanges. We propose perceived information quality as a factor of perceived risk and trusting beliefs, which will directly affect intention to use the exchange. The study also proposes that two important system design factors, control transparency and outcome feedback, will incrementally influence perceived information quality. An empirical test of the model demonstrated that perceived information quality predicts trusting beliefs and perceived risk, which mediate the effects of perceived information quality on intention to use the exchange. Thus, perceived information quality constitutes an important indirect factor influencing exchange adoption. Furthermore, control transparency had a significant influence on perceived information quality, while outcome feedback had no significant incremental effect over that of control transparency. The study contributes to the literature by demonstrating the important role of perceived information quality in interorganizational systems adoption and by showing that information cues available to a user during an initial exchange session can help build trusting beliefs and mitigate perceived exchange risk. For managers of interorganizational exchanges, the study implies that building into the system appropriate control transparency mechanisms can increase the likelihood of exchange success.