Attitudes and Persuasion: Classic and Contemporary Approaches

著者: Richard E. Petty, John T. Cacioppo - Medical Entomology and Zoology 1981 被引用: 3,407

Attitudes and Persuasion -- Foreword -- Preface -- Attitudes and Persuasion -- Introduction to Attitudes and Persuasion -- Conditioning and Modeling Approaches -- The Message-learning Approach -- Judgmental Approaches -- Motivational Approaches -- Attributional Approaches -- Combinatory Approaches -- Self-persuasion Approaches -- Epilog: A General Framework for Understanding Attitude Change Processes