The demographics of web search

著者: Ingmar Weber, Carlos Castillo - ACM SIGIR Conference on Research and Development in Information Retrieval 2010 被引用: 148

How does the web search behavior of "rich" and "poor" people differ? Do men and women tend to click on difffferent results for the same query? What are some queries almost exclusively issued by African Americans? These are some of the questions we address in this study.