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Christine Moorman

Active 1990–2021

30
Papers
21,446
Citations
29
h-index
30
i10-index

Citations

Citations per year for Christine Moorman1957: 1 citations1991: 1 citations1993: 6 citations1994: 10 citations1995: 14 citations1996: 21 citations1997: 32 citations1998: 36 citations1999: 45 citations2000: 41 citations2001: 90 citations2002: 86 citations2003: 148 citations2004: 137 citations2005: 142 citations2006: 131 citations2007: 129 citations2008: 176 citations2009: 179 citations2010: 138 citations2011: 149 citations2012: 165 citations2013: 161 citations2014: 131 citations2015: 151 citations2016: 142 citations2017: 151 citations2018: 108 citations2019: 167 citations2020: 171 citations2021: 142 citations2022: 76 citations2023: 69 citations2024: 73 citations2025: 51 citations2026: 5 citations1958–1990: no citations, so these years are not shown1992: no citations, so this year is not shown

Citation sources

Countries

World map of the countries and regions citing this authorUnited States: 1,246 citing papers, 31.5% of this breakdownUnited Kingdom: 288 citing papers, 7.3% of this breakdownChina: 243 citing papers, 6.1% of this breakdownTaiwan: 172 citing papers, 4.3% of this breakdownAustralia: 165 citing papers, 4.2% of this breakdownCanada: 162 citing papers, 4.1% of this breakdownGermany: 153 citing papers, 3.9% of this breakdownSouth Korea: 123 citing papers, 3.1% of this breakdownNetherlands: 105 citing papers, 2.7% of this breakdownHong Kong: 101 citing papers, 2.5% of this breakdownSpain: 90 citing papers, 2.3% of this breakdownFrance: 79 citing papers, 2% of this breakdown
0%31.5%Other 26%

Institutions

Fields

  • Business, Management and Accounting54.4%
  • Social Sciences17.6%
  • Decision Sciences9.5%
  • Computer Science5.9%
  • Medicine4.1%
  • Psychology3.4%
  • Other5.1%

Topics

  • Customer Service Quality and Loyalty10.1%
  • Digital Marketing and Social Media7.8%
  • Innovation and Knowledge Management7.7%
  • Technology Adoption and User Behaviour7.1%
  • Consumer Behavior in Brand Consumption and Identification3.9%
  • Knowledge Management and Sharing3.3%
  • Other60.1%

Coauthors

All papers

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  1. Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines

    Authors: Aric Rindfleisch, Alan J. Malter, Shankar Ganesan, Christine Moorman - Journal of Marketing Research 2008 cited by 1,215

  2. Better Marketing for a Better World

    Authors: Rajesh Chandy, Gita Venkataramani Johar, Christine Moorman, John Roberts - Journal of Marketing 2021 cited by 271

  3. Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads

    Authors: Deborah J. MacInnis, Christine Moorman, Bernard J. Jaworski - Journal of Marketing 1991 cited by 978

  4. Organizing for Marketing Excellence

    Authors: Christine Moorman, George S. Day - Journal of Marketing 2016 cited by 354

  5. Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes

    Authors: Christine Moorman - Journal of Marketing Research 1995 cited by 941

  6. Organizational Improvisation and Learning: A Field Study

    Authors: Anne S. Miner, Paula Bassof, Christine Moorman - Administrative Science Quarterly 2001 cited by 1,029

  7. A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability

    Authors: Christine Moorman, Erika Matulich - Journal of Consumer Research 1993 cited by 597

  8. Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation

    Authors: Kyriakos Kyriakopoulos, Christine Moorman - International Journal of Research in Marketing 2004 cited by 391

  9. Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations

    Authors: Christine Moorman, Gerald Zaltman, Rohit Deshpandé - Journal of Marketing Research 1992 cited by 3,844

  10. Factors Affecting Trust in Market Research Relationships

    Authors: Christine Moorman, Rohit Deshpandé, Gerald Zaltman - Journal of Marketing 1993 cited by 3,029

  11. The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective

    Authors: Aric Rindfleisch, Christine Moorman - Journal of Marketing 2001 cited by 1,034

  12. The Convergence of Planning and Execution: Improvisation in New Product Development

    Authors: Christine Moorman, Anne S. Miner - Journal of Marketing 1998 cited by 785

  13. What is Quality? An Integrative Framework of Processes and States

    Authors: Peter N. Golder, Debanjan Mitra, Christine Moorman - Journal of Marketing 2012 cited by 522

  14. The Contingency Value of Complementary Capabilities in Product Development

    Authors: Christine Moorman, Rebecca J. Slotegraaf - Journal of Marketing Research 1999 cited by 461

  15. Interfirm Cooperation and Customer Orientation

    Authors: Aric Rindfleisch, Christine Moorman - Journal of Marketing Research 2003 cited by 302

  16. Organizational Improvisation and Organizational Memory

    Authors: Christine Moorman, Anne S. Miner - Academy of Management Review 1998 cited by 997

  17. Marketing Alliances, Firm Networks, and Firm Value Creation

    Authors: Vanitha Swaminathan, Christine Moorman - Journal of Marketing 2009 cited by 406

  18. The bright-side and dark-side effects of embedded ties in business-to-business innovation

    Authors: Corine Noordhoff, Kyriakos Kyriakopoulos, Christine Moorman, Pieter Pauwels, Benedict G. C. Dellaert - 2011 cited by 303

  19. Commentary: Brand Activism in a Political World

    Authors: Christine Moorman - Journal of Public Policy & Marketing 2020 cited by 266

  20. How Blockchain Will Change Marketing As We Know It

    Authors: Campbell R. Harvey, Christine Moorman, Marc Toledo - 2018 cited by 30

  21. The past, present, and future of innovation research

    Authors: Byung Cheol Lee, Christine Moorman, C. Moreau, Andrew T. Stephen, Donald R. Lehmann - Marketing Letters 2020 cited by 20

  22. The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information

    Authors: Christine Moorman - Journal of Consumer Research 1990 cited by 348

  23. Subjective Knowledge, Search Locations, and Consumer Choice

    Authors: Christine Moorman, Kristin Diehl, David Brinberg, Blair Kidwell - Journal of Consumer Research 2004 cited by 346

  24. Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

    Authors: Raji Srinivasan, Christine Moorman - Journal of Marketing 2005 cited by 316