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Roland T. Rust

Active 1979–2025

56
Papers
29,980
Citations
46
h-index
51
i10-index

Citations

Citations per year for Roland T. Rust1971: 1 citations1984: 1 citations1986: 1 citations1987: 2 citations1993: 4 citations1994: 10 citations1995: 10 citations1996: 22 citations1997: 23 citations1998: 38 citations1999: 35 citations2000: 60 citations2001: 82 citations2002: 85 citations2003: 118 citations2004: 160 citations2005: 164 citations2006: 232 citations2007: 194 citations2008: 188 citations2009: 211 citations2010: 223 citations2011: 188 citations2012: 149 citations2013: 130 citations2014: 158 citations2015: 134 citations2016: 165 citations2017: 162 citations2018: 155 citations2019: 263 citations2020: 402 citations2021: 434 citations2022: 623 citations2023: 605 citations2024: 793 citations2025: 644 citations2026: 85 citations1972–1983: no citations, so these years are not shown1985: no citations, so this year is not shown1988–1992: no citations, so these years are not shown

Citation sources

Countries

World map of the countries and regions citing this authorUnited States: 1,696 citing papers, 21.8% of this breakdownChina: 742 citing papers, 9.5% of this breakdownUnited Kingdom: 579 citing papers, 7.4% of this breakdownGermany: 366 citing papers, 4.7% of this breakdownAustralia: 364 citing papers, 4.7% of this breakdownIndia: 329 citing papers, 4.2% of this breakdownTaiwan: 227 citing papers, 2.9% of this breakdownSouth Korea: 222 citing papers, 2.9% of this breakdownFrance: 211 citing papers, 2.7% of this breakdownCanada: 205 citing papers, 2.6% of this breakdownNetherlands: 198 citing papers, 2.5% of this breakdownSpain: 166 citing papers, 2.1% of this breakdown
0%21.8%Other 32%

Institutions

Fields

  • Business, Management and Accounting42.1%
  • Computer Science25.5%
  • Social Sciences15.4%
  • Decision Sciences7.2%
  • Psychology2.6%
  • Engineering1.8%
  • Other5.4%

Topics

  • Customer Service Quality and Loyalty9.1%
  • AI in Service Interactions9.1%
  • Digital Marketing and Social Media8.7%
  • Technology Adoption and User Behaviour6.5%
  • Consumer Retail Behavior Studies4.8%
  • Consumer Behavior in Brand Consumption and Identification3.5%
  • Other58.3%

Coauthors

All papers

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  1. Artificial Intelligence in Service

    Authors: Ming‐Hui Huang, Roland T. Rust - Journal of Service Research 2018 cited by 3,258

  2. A strategic framework for artificial intelligence in marketing

    Authors: Ming‐Hui Huang, Roland T. Rust - Journal of the Academy of Marketing Science 2020 cited by 1,567

  3. Engaged to a Robot? The Role of AI in Service

    Authors: Ming‐Hui Huang, Roland T. Rust - Journal of Service Research 2020 cited by 1,028

  4. A Framework for Collaborative Artificial Intelligence in Marketing

    Authors: Ming‐Hui Huang, Roland T. Rust - Journal of Retailing 2021 cited by 404

  5. The Feeling Economy: Managing in the Next Generation of Artificial Intelligence (AI)

    Authors: Ming‐Hui Huang, Roland T. Rust, Vojislav Maksimovic - California Management Review 2019 cited by 556

  6. The Caring Machine: Feeling AI for Customer Care

    Authors: Ming‐Hui Huang, Roland T. Rust - Journal of Marketing 2023 cited by 260

  7. The Service Revolution and the Transformation of Marketing Science

    Authors: Roland T. Rust, Ming-Hui Huang - Marketing Science, Mark. Sci. 2014 cited by 551

  8. How Information Technology Strategy and Investments Influence Firm Performance: Conjecture and Empirical Evidence

    Authors: Sunil Mithas, Roland T. Rust - MIS Quarterly, MIS Q. 2016 cited by 285

  9. Technology-driven service strategy

    Authors: Ming‐Hui Huang, Roland T. Rust - Journal of the Academy of Marketing Science 2017 cited by 255

  10. AI as customer

    Authors: Ming‐Hui Huang, Roland T. Rust - Journal of service management 2022 cited by 43

  11. Reliability Measures for Qualitative Data: Theory and Implications

    Authors: Roland T. Rust, Bruce Cooil - Journal of Marketing Research 1994 cited by 888

  12. Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

    Authors: Debora V. Thompson, Rebecca W. Hamilton, Roland T. Rust - Journal of Marketing Research 2005 cited by 697

  13. The future of marketing

    Authors: Roland T. Rust - International Journal of Research in Marketing 2019 cited by 335

  14. Return on Marketing: Using Customer Equity to Focus Marketing Strategy

    Authors: Roland T. Rust, Katherine N. Lemon, Valarie A. Zeithaml - Journal of Marketing 2003 cited by 2,144

  15. Adaptive personalization using social networks

    Authors: Tuck Siong Chung, Michel Wedel, Roland T. Rust - Journal of the Academy of Marketing Science 2015 cited by 179

  16. The Feeling Economy

    Authors: Roland T. Rust, Ming‐Hui Huang - 2021 cited by 60

  17. Brand Buzz in the Echoverse

    Authors: Kelly Hewett, William Rand, Roland T. Rust, Harald J. van Heerde - Journal of Marketing 2016 cited by 355

  18. The Path to Customer Centricity

    Authors: Denish Shah, Roland T. Rust, A. Parasuraman, Richard Staelin, George S. Day - Journal of Service Research 2006 cited by 578

  19. Service Quality: Insights and Managerial Implications from the Frontier

    Authors: Roland T. Rust, Richard L. Oliver - Service Quality: New Directions in Theory and Practice 1994 cited by 1,521

  20. Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services

    Authors: Eugene W. Anderson, Claes Fornell, Roland T. Rust - Marketing Science 1997 cited by 1,383

  21. Customer satisfaction, customer retention, and market share

    Authors: Roland T. Rust, Anthony J. Zahorik - Journal of Retailing 1993 cited by 2,159

  22. Return on Quality (ROQ): Making Service Quality Financially Accountable

    Authors: Roland T. Rust, Anthony J. Zahorik, Timothy L. Keiningham - Journal of Marketing 1995 cited by 1,511

  23. Should We Delight the Customer?

    Authors: Roland T. Rust, Rick Oliver - Journal of the Academy of Marketing Science 2000 cited by 706

  24. The Customer Economics of Internet Privacy

    Authors: Roland T. Rust, P.K. Kannan, Norman Peng - Journal of the Academy of Marketing Science 2002 cited by 244