Christine Moorman
1990–2021 年に発表
- 30
- 論文数
- 21,446
- 被引用数
- 29
- h 指数
- 30
- i10 指数
被引用数
引用元
国・地域
機関
分野
- Business, Management and Accounting54.4%
- Social Sciences17.6%
- Decision Sciences9.5%
- Computer Science5.9%
- Medicine4.1%
- Psychology3.4%
- その他5.1%
トピック
- Customer Service Quality and Loyalty10.1%
- Digital Marketing and Social Media7.8%
- Innovation and Knowledge Management7.7%
- Technology Adoption and User Behaviour7.1%
- Consumer Behavior in Brand Consumption and Identification3.9%
- Knowledge Management and Sharing3.3%
- その他60.1%
共著者
- Anne S. Miner4
- Aric Rindfleisch3
- Gerald Zaltman2
- Kyriakos Kyriakopoulos2
- Rohit Deshpandé2
- Roland T. Rust2
- Alan J. Malter1
- Andrew T. Stephen1
- Benedict G. C. Dellaert1
- Bernard J. Jaworski1
- Blair Kidwell1
- Byung Cheol Lee1
- C. Moreau1
- Campbell R. Harvey1
- Corine Noordhoff1
- David Brinberg1
- Debanjan Mitra1
- Deborah J. MacInnis1
- Donald R. Lehmann1
- Erika Matulich1
- Fredrika J. Spencer1
- George S. Day1
- Gita Venkataramani Johar1
- Joel Huber1
全論文
- Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
著者: Aric Rindfleisch, Alan J. Malter, Shankar Ganesan, Christine Moorman - Journal of Marketing Research 2008 被引用: 1,215
- Better Marketing for a Better World
著者: Rajesh Chandy, Gita Venkataramani Johar, Christine Moorman, John Roberts - Journal of Marketing 2021 被引用: 271
- Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads
著者: Deborah J. MacInnis, Christine Moorman, Bernard J. Jaworski - Journal of Marketing 1991 被引用: 978
- Organizing for Marketing Excellence
著者: Christine Moorman, George S. Day - Journal of Marketing 2016 被引用: 354
- Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes
著者: Christine Moorman - Journal of Marketing Research 1995 被引用: 941
- Organizational Improvisation and Learning: A Field Study
著者: Anne S. Miner, Paula Bassof, Christine Moorman - Administrative Science Quarterly 2001 被引用: 1,029
- A Model of Consumers' Preventive Health Behaviors: The Role of Health Motivation and Health Ability
著者: Christine Moorman, Erika Matulich - Journal of Consumer Research 1993 被引用: 597
- Tradeoffs in marketing exploitation and exploration strategies: The overlooked role of market orientation
著者: Kyriakos Kyriakopoulos, Christine Moorman - International Journal of Research in Marketing 2004 被引用: 391
- Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations
著者: Christine Moorman, Gerald Zaltman, Rohit Deshpandé - Journal of Marketing Research 1992 被引用: 3,844
- Factors Affecting Trust in Market Research Relationships
著者: Christine Moorman, Rohit Deshpandé, Gerald Zaltman - Journal of Marketing 1993 被引用: 3,029
- The Acquisition and Utilization of Information in New Product Alliances: A Strength-of-Ties Perspective
著者: Aric Rindfleisch, Christine Moorman - Journal of Marketing 2001 被引用: 1,034
- The Convergence of Planning and Execution: Improvisation in New Product Development
著者: Christine Moorman, Anne S. Miner - Journal of Marketing 1998 被引用: 785
- What is Quality? An Integrative Framework of Processes and States
著者: Peter N. Golder, Debanjan Mitra, Christine Moorman - Journal of Marketing 2012 被引用: 522
- The Contingency Value of Complementary Capabilities in Product Development
著者: Christine Moorman, Rebecca J. Slotegraaf - Journal of Marketing Research 1999 被引用: 461
- Interfirm Cooperation and Customer Orientation
著者: Aric Rindfleisch, Christine Moorman - Journal of Marketing Research 2003 被引用: 302
- Organizational Improvisation and Organizational Memory
著者: Christine Moorman, Anne S. Miner - Academy of Management Review 1998 被引用: 997
- Marketing Alliances, Firm Networks, and Firm Value Creation
著者: Vanitha Swaminathan, Christine Moorman - Journal of Marketing 2009 被引用: 406
- The bright-side and dark-side effects of embedded ties in business-to-business innovation
著者: Corine Noordhoff, Kyriakos Kyriakopoulos, Christine Moorman, Pieter Pauwels, Benedict G. C. Dellaert - 2011 被引用: 303
- Commentary: Brand Activism in a Political World
著者: Christine Moorman - Journal of Public Policy & Marketing 2020 被引用: 266
- How Blockchain Will Change Marketing As We Know It
著者: Campbell R. Harvey, Christine Moorman, Marc Toledo - 2018 被引用: 30
- The past, present, and future of innovation research
著者: Byung Cheol Lee, Christine Moorman, C. Moreau, Andrew T. Stephen, Donald R. Lehmann - Marketing Letters 2020 被引用: 20
- The Effects of Stimulus and Consumer Characteristics on the Utilization of Nutrition Information
著者: Christine Moorman - Journal of Consumer Research 1990 被引用: 348
- Subjective Knowledge, Search Locations, and Consumer Choice
著者: Christine Moorman, Kristin Diehl, David Brinberg, Blair Kidwell - Journal of Consumer Research 2004 被引用: 346
- Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing
著者: Raji Srinivasan, Christine Moorman - Journal of Marketing 2005 被引用: 316
