George S. Day
1970–2016 年に発表
- 33
- 論文数
- 23,309
- 被引用数
- 33
- h 指数
- 33
- i10 指数
被引用数
引用元
国・地域
機関
分野
- Business, Management and Accounting68.3%
- Social Sciences11.1%
- Decision Sciences7.9%
- Computer Science5.2%
- Economics, Econometrics and Finance2.3%
- Engineering2.1%
- その他3.1%
トピック
- Innovation and Knowledge Management10.5%
- Customer Service Quality and Loyalty9%
- Digital Marketing and Social Media5.7%
- Technology Adoption and User Behaviour4.4%
- Consumer Behavior in Brand Consumption and Identification3.6%
- Business Strategy and Innovation3.3%
- その他63.5%
共著者
- David B. Montgomery2
- Paul J. H. Schoemaker2
- Robin Wensley2
- A. Parasuraman1
- Allan D. Shocker1
- Christine Moorman1
- David A. Aaker1
- David J. Luck1
- David J. Reibstein1
- Deborah Dougherty1
- Denish Shah1
- Dipankar Chakravarti1
- Erin Anderson1
- Jerry Wind1
- Liam Fahey1
- Marjorie E. Adams1
- Mary Lambkin1
- Prakash Nedungadi1
- Rajendra K. Srivastava1
- Richard Staelin1
- Roland T. Rust1
- V. Kasturi Rangan1
- V. Kumar1
全論文
- The Capabilities of Market-Driven Organizations
著者: George S. Day - Journal of Marketing 1994 被引用: 6,027
- Adapting to Fast-Changing Markets and Technologies
著者: George S. Day, Paul J. H. Schoemaker - California Management Review 2016 被引用: 278
- Closing the Marketing Capabilities Gap
著者: George S. Day - Journal of Marketing 2011 被引用: 1,037
- The Path to Customer Centricity
著者: Denish Shah, Roland T. Rust, A. Parasuraman, Richard Staelin, George S. Day - Journal of Service Research 2006 被引用: 578
- Organizing for Marketing Excellence
著者: Christine Moorman, George S. Day - Journal of Marketing 2016 被引用: 354
- Avoiding the Pitfalls of Emerging Technologies
著者: George S. Day, Paul J. H. Schoemaker - California Management Review 2000 被引用: 255
- A Two-Dimensional Concept of Brand Loyalty
著者: George S. Day - Lecture notes in economics and mathematical systems 1976 被引用: 1,145
- Managing Market Relationships
著者: George S. Day - Journal of the Academy of Marketing Science 2000 被引用: 814
- Marketing Theory with a Strategic Orientation
著者: George S. Day, Robin Wensley - Journal of Marketing 1983 被引用: 454
- Customer-Oriented Approaches to Identifying Product-Markets
著者: George S. Day, Allan D. Shocker, Rajendra K. Srivastava - Journal of Marketing 1979 被引用: 384
- Enhancing New Product Development Performance: An Organizational Learning Perspective
著者: Marjorie E. Adams, George S. Day, Deborah Dougherty - Journal of Product Innovation Management 1998 被引用: 108
- Assessing Advantage: A Framework for Diagnosing Competitive Superiority
著者: George S. Day, Robin Wensley - Journal of Marketing 1988 被引用: 2,379
- Managerial Representations of Competitive Advantage
著者: George S. Day, Prakash Nedungadi - Journal of Marketing 1994 被引用: 703
- The Product Life Cycle: Analysis and Applications Issues
著者: George S. Day - Journal of Marketing 1981 被引用: 384
- Guest Editorial: Is Marketing Academia Losing Its Way?
著者: David J. Reibstein, George S. Day, Jerry Wind - Journal of Marketing 2009 被引用: 295
- Market Driven Strategy: Processes for Creating Value
著者: Dipankar Chakravarti, George S. Day - Journal of Marketing 1991 被引用: 288
- Strategic Market Planning: The Pursuit of Competitive Advantage
著者: George S. Day - 1984 被引用: 249
- Strategic market analysis and definition: An integrated approach
著者: George S. Day - Strategic Management Journal 1981 被引用: 118
- Marketing Research
著者: David A. Aaker, V. Kumar, George S. Day, David J. Luck - 1970 被引用: 3,564
- Market Driven Strategy: Processes for Creating Value
著者: George S. Day - 1990 被引用: 509
- Continuous Learning about Markets
著者: George S. Day - California Management Review 1994 被引用: 494
- Charting New Directions for Marketing
著者: George S. Day, David B. Montgomery - Journal of Marketing 1999 被引用: 438
- Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle
著者: Mary Lambkin, George S. Day - Journal of Marketing 1989 被引用: 298
- Diagnosing the Product Portfolio
著者: George S. Day - Journal of Marketing 1977 被引用: 279
